Comparison
Vantage vs Alto
Alto is the CRM thousands of UK agents run their agency on. Vantage is not trying to replace it - we're the compliance officer that sits beside it: a 0–100 score per property, reminders before every statutory deadline, and a court-grade audit trail.
Choose Alto if…
- You need an estate-agent CRM for sales, lettings, marketing and client accounting.
- You're an agency rolling out one platform across branches and already evaluating Alto.
- You want applicant matching, portals and agency-wide reporting in one login.
Choose Vantage (with or beside Alto) if…
- You need a weighted compliance score and 22 statutory obligations tracked per property - including four UK nations.
- You want GOV.UK EPC auto-lookup, sanctions screening with OFSI-style audit records, and certificate serving with proof.
- You want public, predictable compliance pricing - £8.00/month for up to 10 properties - without a CRM rip-and-replace.
Feature by feature
Based on both products' public pages as of August 2026. “Not advertised” means it does not appear on their public site - not a claim that it is impossible. Spotted something out of date? Tell us and we'll fix it.
| Feature | Vantage | Alto |
|---|---|---|
| Primary focus | Dedicated lettings compliance - scoring, reminders, evidence and audit for every statutory obligation | All-in-one estate agent CRM - sales, lettings, property management, marketing and client accounting |
| Who it's for | Landlords, letting agents and property managers who need portfolio compliance depth | Estate and letting agencies (Alto cites 6,000+ agent customers) - not pitched at self-managing landlords |
| Pricing | Public: £8.00/mo for up to 10 properties, then £0.80/property. Every feature on every plan | Quote / book-a-demo pricing - not published on their public site (August 2026) |
| Free trial | 14 days, full product access | Demo / sales-led onboarding (they advertise go-live in ~4 weeks) |
| Compliance score | 0–100 per property and across the portfolio, weighted by risk severity | Not advertised - compliance is framed as AML tools, tasks and audit trails inside the CRM |
| Obligations tracked | 22 statutory categories across England, Wales, Scotland and Northern Ireland | Task and deadline management for property ops; EPC charts for marketing; not a 22-obligation statutory matrix |
| AML / sanctions | Daily UK Sanctions List download, OFSI-guided fuzzy matching, timestamped audit record per check | Built-in AML tools advertised, plus tenant referencing integrations |
| EPC auto-lookup | Fetches rating, expiry and recommendations from the GOV.UK EPC Register on property create | EPC charts and templates for property marketing - register auto-lookup not advertised |
| Statutory document serving | Gas safety and EICR emailed with proof of service | Legal docs and e-sign in the CRM stack - dedicated certificate serving not advertised |
| Audit trail | Hash-chained, tamper-evident events anchored daily; court-ready report export | Audit trails advertised as part of easy compliance - cryptographic hash chain not claimed |
| CRM / marketing / sales | No - by design. Keep Alto (or Reapit, Street, etc.) as the CRM | Core product - applicant matching, marketing, multi-branch ops, dashboards |
| Client accounting | No - by design | Client accounting software included in the platform |
| PRS Database / RRA readiness | Registration data pack with readiness score, bundled certificates and gap list | General compliance messaging - dedicated PRS Database pack not advertised |
Better together than either alone
Alto runs the agency. Vantage runs compliance. Keep your CRM for applicants, landlord payments and branch reporting - and use Vantage so every managed property has a live score, category-aware reminders (up to 270 days before a licence expires) and evidence you can hand to a solicitor or council. Start Vantage free for 14 days without changing your CRM.
Frequently asked questions
Is Vantage an alternative to Alto?
No - they solve different jobs. Alto is an estate-agent CRM for sales, lettings, marketing and client accounting. Vantage is a dedicated UK lettings compliance platform: a 0–100 score per property, 22 obligations, four-nation rules, sanctions screening, document serving and a tamper-evident audit trail. Most agencies should keep Alto as the CRM and add Vantage as the compliance layer.
Can Vantage and Alto be used together?
Yes - that's the intended fit. Alto (and similar CRMs) run the agency day-to-day; Vantage owns ongoing statutory compliance that CRM task lists rarely cover in depth. There is no native Alto integration yet - you run them side by side, with properties mirrored into Vantage for scoring and reminders.
Does Alto do compliance?
Alto advertises AML tools, audit trails, referencing integrations and deadline/task management, and markets 'easy compliance' to agencies. It does not advertise a weighted per-property compliance score, a 22-obligation statutory matrix, automated GOV.UK EPC register lookups, or certificate serving with proof of service - which is the gap Vantage fills.
Which is cheaper?
Vantage publishes flat pricing (£8/month for up to 10 properties, then £0.80 per property). Alto's public site asks you to book a demo and does not list a price - agency CRM contracts are typically quote-based and higher. Compare their quote against Vantage's public rate card for the compliance layer alone.
Who should pick Vantage without Alto?
Self-managing landlords and smaller portfolios that don't need an agency CRM at all - plus agents on another PMS who still want dedicated compliance depth. If you're already on Alto, add Vantage rather than ripping out the CRM.
More comparisons
Add the compliance layer your CRM doesn't score.
Vantage gives every property a 0–100 compliance score, recommends and guides actions by priority, and reminds you before each obligation is due. Start with a 14-day free trial, then just £0.80 per property per month.